Mes: Mayo 2013


Fernanda Schmidt | Brasil Sorteve Itália é uma marca bastante conhecida no Rio de Janeiro, teve sua primeira loja aberta em Ipanema nos anos 80, a marca é muito associada com a praia e o estilo de vida Carioca.


Design Absoluto | Brasil The OX brand was launched in Brazil in 1995. At the time, the brand has revolutionized the hair care market with products based on “ox marrow,” recognized for its effectiveness and it’s up side down tube packaging has become very iconic to the brand. In recent years, the brand has acted inconsistently and virtually no communication efforts, which contributed to the weakening of the brand as a whole. The DesignAbsoluto work was to reposition the brand as a whole, within the new vision where the line OX is to deliver a hair and body treatment in a completely new perspective to the consumer.